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King Island Milk
Visual Identity + Packaging
Brief
Develop a brand identity, packaging labels and in-store POS poster for King Island Milk. The milk comes from grass fed cows and is available in 2 varieties; 1.7L whole milk and 1L light milk.
Concept
This design aims to highlight one of the key landmarks of King Island, the iconic lighthouse. In keeping the design simple, the milk speaks for itself and the focus is on its simple goodness. This is echoed in the company tagline 'Simply Better'.
Image is copyright free and was sourced from Unsplash.com.
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